A new project for International Women’s Day

A new project for International Women’s Day

Flutter, Kindred and DraftKings are some of the giants of the gambling industry, that are working together on a innovative campaign for International Women’s Day 2022. 

Together with collaborators from all main gambling companies, CEOs from Betsson, Better Collective, Catena Media, GiG, LeoVegas, Lottoland, Microgaming, Pinnacle, Sky Betting & Gaming, Sportsbet, Yolo and Yggdrasil will share shocking personal experiences that have happened to women in the industry. 

Three short movies will be released in the build-up to IWD, which will happen on Tuesday 8 March with the hashtag #breakthebias. A short teaser for the campaign has already been released.

The project, which was thought of and created by Square in the Air and All-In Diversity, wants to highlight the presence of gender bias in the industry, while offering support to companies and individuals who need support.

Kelly Kehn, Director and Co-Founder of All-In Diversity, said: “We’ve been humbled by the backing this campaign has received from the biggest organisations across the world, from Europe and the Americas, to Africa and Australia.

However, it is also a stark reminder of how much work there is still to be done to address gender bias and just how many of the sector’s heavyweights are prepared to personally fight for the cause,” she continued.

“While we are of course hoping to make an impact with this hard-hitting campaign, the teams at All-In and Square in the Air are determined that these films will not simply capture a moment in time but add momentum to the fight for fairness and balance for all those in our industry.”

Stewart Darkin, Director of New Media at Square in the Air, added: “From conception, this felt like an important project. With the support of the All-In Diversity team, we have been able to work with some of the sector’s biggest names to highlight what remains a major issue and which highlights the daily struggle that some professionals in our industry continue to face.

There are so many companies doing great work in the areas of diversity and inclusion within their organisations but, clearly, there is still work to be done – and we’re thankful that the sector’s biggest names are standing should-to-shoulder on this issue.”

The campaign videos are set to be released from Tuesday March 1, 2022.

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